Heartland for Family Values

Target: A scary place for women and children?

Tuesday, October 11, 2016

Dear Rod,

As the month of October rolls on, some consider it a pretty scary time – especially at Target, where a frightening restroom and fitting room policy continues to put women and children at risk.

Since the spring, AFA has been encouraging shoppers to #BoycottTarget after the retailer publicized its dangerous and controversial restroom and fitting room policy – one that alienated families, along with more than 1.4 million shoppers who have signed the pledge. And since the boycott began, the news has not been good for Target, especially after the corporation announced dismal second-quarter earnings. Likewise, Target stock has dropped to 68.41, a decrease of more than 18 percent since April 19, when the stock closed at 83.98.

While the American Family Association and our values are in line with celebrating harvest-style festivals rather than Halloween, we realize that many American shoppers will be spending a great deal of money this month on decorating, party and treat items.

The one-million mark for the #BoycottTarget signatures was significant, and Target took note but did nothing to protect women and girls in their restrooms and fitting rooms. Now, AFA is encouraging those who haven’t yet signed the pledge so we can reach 1.5 million – and perhaps Target will finally respond to these growing numbers since their revenues and foot traffic have declined nationwide.

As we have stated many times, our worries do not stem from fear of the transgender community, but rather, from both the real and potential threat that predators and voyeurs, or anyone with evil intentions, would take advantage of the Target bathroom policy to harm women and children – and we have plenty of incidents to show that they have.

In a recent Action Alert to its more than one million friends and supporters, AFA outlined just 10 examples that show why Target should immediately rescind its dangerous policy and keep men out of women’s bathrooms and dressing rooms.

As frightening incidents at Target stores continue, AFA is asking shoppers to take action in several ways this month:

Sign the Pledge NOW!

If our mission resonates with you, please consider supporting our work financially with a tax-deductible donation. The easiest way to do that is through online giving. It is easy to use, and most of all, it is secure.

Tim Wildmon, President
American Family Association